Critical Whey Protein has been developed using a unique blend of Whey Protein Concentrate, Whey Protein Isolate & Hydrolysed Whey Protein. Whey Protein Concentrate is produced by Ultra-Filtration Technology containing high levels of Protein and Branched Chain Amino Acids (BCAAs). Whey Protein Isolate is the highest quality of Protein and is produced using Cross-Flow-Micro-Filtration. Hydrolysed Whey Protein is a pre-digested Protein enzymatically broken down into Peptides. These high biological value and easily digested Proteins support the growth and maintenance of muscle.

Critical Mass™ is quite simply the UK’s favourite and trusted Mass Gain Supplement. It uses the highest quality ingredients, all of which have been carefully selected for the ability to deliver quality LEAN MASS GAINZ allowing you to rack up the calories for your daily count.

ISO-XP is a high protein supplement with sweetener and by far the cleanest and Highest Quality Whey Protein Isolate available to date.

Diet Whey is by far the most advanced weight management supplement available, combining all of the main ingredients which are currently known to contribute towards weight management including CLA, L-Carnitine, Green Tea, Whey Protein Isolate & Whey Protein Concentrate resulting in a extremely low carb high protein blend.

Beef protein isolate is a Dairy Free source of Protein and is 100% Hydrolysed Beef Protein sourced from Bovine.

ISO-XP is a high protein supplement with sweetener and by far the cleanest and Highest Quality Whey Protein Isolate available to date.

BCAA Amino Hydrate is the SUGAR FREE intra workout & recovery drink-mix that all Athletes, Bodybuilders, Powerlifters, Boxers and general keep fitters should be consuming during every workout.

BCAA Amino Hydrate is the SUGAR FREE intra workout & recovery drink-mix that all Athletes, Bodybuilders, Powerlifters, Boxers and general keep fitters should be consuming during every workout.

Boost Energy Gels deliver a combination of Carbohydrates, Electrolytes, B Vitamins and Magnesium to support performance and muscle recovery, packed into a convenient sized gel sachet.

Boost+ Energy Gels deliver a combination of Carbohydrates, Electrolytes, B Vitamins and Caffeine to support performance and muscle recovery, packed into a convenient sized gel sachet.

Amino Fuel is the perfect blend delivering 11g of Aminos per serving, 9g of which are Essential Amino Acids (EAA) including 6g of Branched Chain Amino Acids (BCAAs) at a 2:1:1 ratio (3000mg L-Leucine, 1500mg L-Isoleucine, 1500mg L-Valine) with an additional 2g of L-Glutamine and 45mg of AstraGin®.

Boost Energy Gels deliver a combination of Carbohydrates, Electrolytes, B Vitamins and Magnesium to support performance and muscle recovery, packed into a convenient sized gel sachet.

Critical Whey Protein has been developed using a unique blend of Whey Protein Concentrate, Whey Protein Isolate & Hydrolysed Whey Protein. Whey Protein Concentrate is produced by Ultra-Filtration Technology containing high levels of Protein and Branched Chain Amino Acids (BCAAs). Whey Protein Isolate is the highest quality of Protein and is produced using Cross-Flow-Micro-Filtration. Hydrolysed Whey Protein is a pre-digested Protein enzymatically broken down into Peptides. These high biological value and easily digested Proteins support the growth and maintenance of muscle.

BCAA Amino Hydrate is the SUGAR FREE intra workout & recovery drink-mix that all Athletes, Bodybuilders, Powerlifters, Boxers and general keep fitters should be consuming during every workout.

The Ultimate pre-workout! Extremely Potent - DO NOT EXCEED 1 SERVING

Applied Nutrition’s Recovery is ideal for anyone participating in prolonged & intense exercise, refuelling your body with maximum levels of the key re-vitalising & replenishing components that it critically demands.

The new Applied Nutrition stainless steel shaker. Strong and reliable shaker for your protein shakes which can withstand prolonged usage. A great alternative to your plastic shaker cup!

Black and silver branded Applied Nutrition cap / snapback

Critical Mass™ is quite simply the UK’s favourite and trusted Mass Gain Supplement. It uses the highest quality ingredients, all of which have been carefully selected for the ability to deliver quality LEAN MASS GAINZ allowing you to rack up the calories for your daily count.